We can’t overstate the importance of quality media preparation to a successful public relations programme. As most public relations know, an ineffective or unprepared spokesperson can jeopardise a media opportunity, while a well-prepared one can move it from mediocre to absolutely splendid. That’s why we’re here to offer you expert media training by Media Success. Here are some of the ‘must-does’ and tips to incorporate into your media training arsenal with our help.
Prepare Yourself or your Spokesperson for Different Kinds of Reporters
Good media coaching goes beyond simply preparing a message. It includes on-the-spot strategising on how to neutralise an uncertain or even negative scenario with non-defensive responses. Preparation also involves enlightening yourself or a spokesperson with what he or she’s should or shouldn’t say. It consists of boosting their confidence and making sure that they look and feel ready for an interview. Reports are also people with different attitude. Some may ask you politely, while some are the exact opposite. Media training will help you handle both ends of the spectrum and make sure you deliver convincing answers to each thrown question.
Develop “Go-To” Phrases To Capture Important Messages
No matter how complicated or hard-to-describe the produce or service may be, its story is better understood with a short and colourful exchange of phrases. The bulk of the media preparation should be done in advance to compress a more prolonged and more sophisticated thought into something everyone can understand and comprehend. For more information on how to deal with this, get expert media training by Media Success.
Control Your Emotions
During an interview with the media, an inexperienced spokesperson will tend to melt into the pressure. A simple thing like fake news can already determine if the person is a good spokesperson or not as green ones always manage to get their emotions involved. Your feelings are unreliable as it can lead to you saying things that you shouldn’t speak out of frustration, anger, or annoyance. A good spokesperson knows how to keep his or her emotions in check, all while answering only the relevant questions. If you’re going to speak to the media, you need to make sure that your feelings don’t get in the way of what you’re going to tell them. That way, you won’t make any mistakes, and you’ll follow the script just as you planned it. Expert media training can help you control your emotions.
Get expert media training by Media Success today and become a media spokesperson. Visit our website now, fill out the e-form and send it to our official contact email to register.